ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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Princjples depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. The account you used to log in on the previous website does not contain IRC access. No eBook available Amazon.

Go to the TestGen website to download software, upgrade, and access “getting started” TestGen resources. You have selected a title that is subject to further approval. Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules. Account Options Sign in.

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If you’re interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your own package. A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. These are the steps you need to take: This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.


Still a good read and worth purchasing. This is the same for most books publishe pre Marketing channels brassingtoj logistics It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It’s the instant coffee for real coffee lovers.

All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course.

View larger cover View a sample chapter. Students will find this text attractive to use with excellent case studies and exercises. End-of-chapter questions to reinforce knowledge. B2B buying behaviour 5. It’s fast, it’s easy and fewer course materials help minimise costs for your students.

Updating your exam copy bookbag…. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Services and non-profit marketing Your ‘need to know’ for each chapter. Read, highlight, and take notes, across web, tablet, and phone.

Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt

End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it. E-marketing and new media. Sign in to the Instructor Resource Centre.


Pricing, context and concepts Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. You can even integrate your own material if you wish.

Frances BrassingtonStephen Pettitt. Please refer to the ‘Instructions for use of media rich PowerPoints’ file or to the online instructions. Marketing planning, management and control Discussion prniciples, encourage students to debate and research issues. A robust Companion Website at www.

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Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?

Read, highlight, and take notes, across web, tablet, and phone. No eBook available Amazon. New product development Part IV-Price